Razor Scooters: 25 Years of Redefining Urban Mobility for Kids

By Bjarne Bøie

When Razor launched its iconic A-kick scooter in 2000, few could have predicted that it would become one of the best-selling toy products in history. 25 years later, with over 100 million products sold globally, Razor stands as the undisputed world leader in children's scooters.

The secret to Razor's enduring success lies in its unwavering commitment to quality, safety, and innovation. From the original folding kick scooter to the latest electric models, every Razor product is designed to deliver an exceptional riding experience while meeting the highest safety standards.

In the Nordic market, Razor has been a consistent bestseller across all major retail chains. The brand's combination of iconic design, proven durability, and competitive pricing makes it a natural fit for the Scandinavian consumer who demands value without compromise.

Great Goods has represented Razor in the Nordic region since the brand's early days, building a distribution network that ensures Razor products are available wherever Nordic families shop. Our deep understanding of the local market has helped Razor navigate the unique characteristics of Scandinavian retail.

Looking ahead, Razor's electric product range represents a significant growth opportunity. As Nordic cities invest in sustainable urban mobility infrastructure, electric scooters and ride-ons are becoming an increasingly important part of the family transport mix.